LEARN THE RECIPE FOR STARTING A SUCCESSFUL BUSINESS
For the first time ever, founder of Sprinkles cupcakes, Candace Nelson,
is sharing the recipe for success in her new book, Sweet Success. She
will walk you through the steps she took to build a globally beloved
brand, so you can do it too. Although she deals in frosting, there's no
sugarcoating here. Candace pushes back the kitchen door to reveal
mistakes, misses, and lessons learned the hard way. Readers will learn
how to:
- Obtain the key ingredients to any successful business
- Craft the mindset of an entrepreneur
- Learn the secret recipe for packaging a product for profit
- Turn kitchen experiments into top selling products
- Cultivate a community of brand evangelists
- Step into a personal brand to amplify the business
- Know where to put marketing dollars most effectively
- And much more.
In a time of unprecedented disruption and innovation, people are
rethinking career and professional purpose. It's never been a better
time to start a business. Sweet Success dispels the myth that
entrepreneurship is reserved for an elite few and is a must-read for
anyone with a passion needing a place to start or a push along the way.
At a career crossroads, instead of going to business school like her
peers, Candace Nelson reflected on what she really wanted to do--and did
what nobody, including Candace herself, would have expected. She poured
her passion and life savings into creating the world's first cupcake
bakery. Today, Sprinkles Cupcakes and its Cupcake ATMs have become a
globally recognized brand, celebration mainstay and inspiration for
entrepreneurs everywhere.
