Adolescents around the globe are demonstrating for a sustainable future.
Businesses, too, increasingly embrace the idea of sustainable economic
activities. Sustainability has evolved from a niche topic into a
mainstream one. Nevertheless, there still is a discrepancy between
people's attitudes toward sustainable practices and the extent to which
they actually act on them. Which drivers and barriers of sustainable
consumption exist? What are the reasons for the attitude-behavior gap?
Bea Alexandra Wintschnig discusses the necessity of sustainable
consumption patterns in practice as a key enabler of a general
sustainable development. The variety of identified factors can broadly
be subdivided into two categories: individual-related and environmental
determinants. The former includes socio- demographics, personal
characteristics and value orientation. The environmental determinants
comprise product, service or behavior-related factors, such as cost of
consumption or stereotypes of sustainable products. Bea Alexandra
Wintschnig explains why people seem to talk more about environmental
protection than they actually do for it. In this book: - Climate
protection; - Sustainability; - Corporate Social Responsibility; -
Self-efficacy; - society