Learning and development professionals have embraced the concept of
measurement, evaluation, and ROI. They know the importance of collecting
valid, reliable data--but many want to build greater skills in asking
the right measurement questions the right way. Experts in their field,
Jack and Patricia Phillips have written a new book on measurement with
Bruce Aaron, Survey Basics: A Guide to Developing Surveys and
Questionnaires. A must read if you need to develop effective, valid, and
reliable surveys. Designed to be a quick, concise crash course on survey
development: - Design the instrument so that people find it easy to
respond to. - Ensure positive response rates. - Watch for types of
errors that can creep into survey results. This book is a tool to help
the L&D professional design and administer surveys and questionnaires.
It describes the purpose of surveys and questionnaires, types of error
that can creep into survey results, and considerations when developing
specific survey questions. In addition, it offers advice to ensure
positive response rates and how to design the instrument so that people
find it easy to respond. The book includes content on validity and
reliability, data analysis, and includes a chapter describing approaches
to displaying data and reporting results.
