DISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business
General Category
WINNER: CES 2020 Gary's Book Club Top Technology Book of the Year
Artificial Intelligence (AI) is the new electricity of our times. It is
revolutionizing industries the world over, and changing how we
fundamentally view and understand work. Superhuman Innovation
argues that AI will supercharge the workforce and the world of work, can
be harnessed to deliver powerful change to how companies innovate and
gain competitive advantage. It is a practical guide to how AI and
Machine Learning are impacting not only how businesses, brands, and
agencies innovate, but also what they innovate: products, services and
content.
In a world of product and pricing parity, the delivery of superior
service experience has become the new marketing, and the new real
competitive edge. With AI companies can harness the power of data,
personalization and on-demand availability, at the touch of an
intelligent button. Superhuman Innovation discusses how AI will
serve the superstar innovators of tomorrow, by enabling them to see
deeper insights and set sail for higher goals. It unearths a powerful
five-pronged model which describes how AI enables innovation through the
offerings of Speed (facilitating work processes), Understanding
(revealing and mastering deep insights), Performance (customization of
delivery to customers), Experimentation (the iterative process of
reinvention and feedback) and Results (tangible, measurable and
optimizable results). The book is supported by varied and innovative
case studies from a variety of industries.
