Sunset in the Land of the Rising Sun: Why Japanese Multinational Corporations Will Struggle in the Global Future (2010)Hardcover - 2010, 7 May 2010

Even casual observers will be familiar with the Cherry Blossom or Sakura tress of Japan. When in full bloom the sight is spectacular but it sadly only takes a week until the tree is bare. In a longer cycle of nations and business, we see, unfortunately, a similar pattern for Japanese Multinational Corporations.