The authors of the bestselling Competing on Internet Time (a Business
Week top 10 book) analyze the strategies, principles, and skills of
three of the most successful and influential figures in business--Bill
Gates, Andy Grove, and Steve Jobs--offering lessons for all managers and
entrepreneurs on leadership, strategy and execution.
In less than a decade, Bill Gates, Steve Jobs, and Andy Grove founded
three companies that would define the world of technology and transform
our lives. At their peaks, Microsoft, Apple, and Intel were collectively
worth some $1.5 trillion. Strategy Rules examines these three
individuals collectively for the first time--their successes and
failures, commonalities and differences--revealing the business
strategies and practices they pioneered while building their firms.
David B. Yoffie and Michael A. Cusumano have studied these three leaders
and their companies for more than thirty years, while teaching business
strategy, innovation and entrepreneurship at Harvard and MIT. In this
enlightening guide, they show how Gates, Grove, and Jobs approached
strategy and execution in remarkably similar ways--yet markedly
differently from their erstwhile competitors--keeping their focus on
five strategic rules.
Strategy Rules brings together the best practices in strategic
management and high-tech entrepreneurship from three path-breaking
entrepreneurs who emerged as CEOs of huge global companies. Their
approaches to formulating strategy and building organizations offer
unique insights for start-up executives as well as the heads of modern
multinationals.
