Beat the odds with a bold strategy from McKinsey & Company
"Every once in a while, a genuinely fresh approach to business strategy
appears"
--legendary business professor Richard Rumelt, UCLA
McKinsey & Company's newest, most definitive, and most irreverent book
on strategy--which thousands of executives are already using--is a
must-read for all C-suite executives looking to create winning corporate
strategies.
Strategy Beyond the Hockey Stick is spearheading an empirical
revolution in the field of strategy. Based on an extensive analysis of
the key factors that drove the long-term performance of thousands of
global companies, the book offers a ground-breaking formula that enables
you to objectively assess your strategy's real odds of future success.
"This book is fundamental. The principles laid out here, with compelling
data, are a great way around the social pitfalls in strategy
development."
--Frans Van Houten, CEO, Royal Philips N.V.
The authors have discovered that over a 10-year period, just 1 in 12
companies manage to jump from the middle tier of corporate
performance--where 60% of companies reside, making very little economic
profit--to the top quintile where 90% of global economic profit is made.
This movement does not happen by magic--it depends on your company's
current position, the trends it faces, and the big moves you make to
give it the strongest chance of vaulting over the competition.
This is not another strategy framework. Rather, Strategy Beyond the
Hockey Stick shows, through empirical analysis and the experiences of
dozens of companies that have successfully made multiple big moves, that
to dramatically improve performance, you have to overcome incrementalism
and corporate inertia.
"A different kind of book--I couldn't put it down. Inspiring new
insights on the facts of what it takes to move a company's performance,
combined with practical advice on how to deal with real-life dynamics in
management teams."
--Jane Fraser, CEO, Citigroup Latin America
