WINNER: Business Book Awards 2018 - 'Selling The Dream' category (1st
edition)
In an increasingly competitive professional services sector, it is
vital that firms have an effective tendering strategy. The advantages
gained from winning and retaining clients can be transformative, and the
cost of losing key tenders can be catastrophic.
Strategic Tendering for Professional Services provides end-to-end
best practice guidance, from the crucial decision of which
request-for-proposals to respond to, right through to the all important
face-to-face presentation and post-pitch follow-up.
Now in its second edition, this practical book captures insights from
both sides of the market through interviews with both proposal
professionals and decision makers from the client side. Focusing on key
considerations, including the need for diversity and inclusion,
providing evidence of global citizenship and how public sector pitching
differs from the private sector, this book is packed with features and
tools to help professionals turn guidance into practice.
Strategic Tendering for Professional Services is the essential
guide to improving your pitches, honing your tendering skills and
boosting your win rate.