Strategic Sport Communication, Third Edition, presents a comprehensive
examination of the evolving field of sport communication. With a
complete approach to the multifaceted and interrelated applications of
sport communication, this text will help the reader understand modern
trends and industry demands. The book's topics align with the Common
Professional Component topics outlined by the Commission on Sport
Management Accreditation (COSMA).
Organized into three parts for easy understanding, part I familiarizes
students with the field by defining sport communication, presenting
historical analysis, and providing an extensive discussion of career
opportunities. Part II focuses on the elements of the Strategic Sport
Communication Model (SSCM). This model details the three main components
of sport communication: personal and organizational aspects of
communication, mediated communication in sport, and sport communication
services and support systems. Students will understand how each
component plays an integral role in sport management, sport marketing,
and operational goals at all levels of sport organizations. Part III
examines legal aspects and critical sociological and cultural issues.
Significant updates throughout the third edition capture the evolution
of sport communication:
- A look at emerging communication platforms and modern technologies
such as fantasy sports and online gambling
- New content covering the cutting-edge topics of customer-centric
marketing, influencer marketing, the rise of digital media in
integrated marketing, and the use of data analytics in marketing
communication
- A new discussion of digital public relations tools and new examples of
crises in sport, including a case study that provides a real-world
example of a crisis in sport communication
Learning aids--including key terms, chapter objectives, and chapter
wrap-ups with review questions and individual exercises--provide for an
engaging and focused learning experience. Updated for this edition,
Sport Communication at Work sidebars feature industry experts applying
chapter content, and Profile of a Sport Communicator sidebars highlight
professional opportunities.
In Strategic Sport Communication, Third Edition, students will develop
a thorough understanding of the vast and varied field of sport
communication. As the exciting field of sport communication continues to
present new challenges, the analysis provided within this text will
provide the foundational and theoretical understanding necessary for
aspiring sport communication professionals to succeed.
