New to SAGE, the 9th edition of this comprehensive core textbook builds
on its global perspective and approachable written style, that explores
the key concepts within a clear and logical structure.
Lynch guides students through 19 chapters, with updated case studies and
pedagogy to support the modern business and management student from
start to finish. Including:
- Learning Outcomes
- Case Studies, Strategy Cases & Exhibits
- Key Strategic Principles & Definitions
- Strategic Project Guide
- Critical Reflection & Summary
- Questions
- Further Reading, Notes & References
Continuous contrast between prescriptive and emergent views of strategy
highlights the key debates within the discipline, whilst an emphasis on
practice throughout the book encourages students to turn theory into
practice