This vital volume clearly explains cutting-edge theories and views on
strategic management in applied management fundamentals in the
hospitality and tourism industry. The author discusses the latest in
strategic thinking and provides information on implementing models
within specific contexts, such as culture and profit and nonprofit
organizations. He also looks at the political, economic, social, and
technological changes that significantly affect tourism and hospitality.
The volume is distinguished by its thoughtful analysis and review of
related hospitality case studies and the management approaches employed
and sheds light on ever-the emerging management and operation issues in
the tourism and hospitality sector.
The book employs an abundance of case studies that illustrate the
concepts and models discussed, with examples from such heavyweights in
the industry as Disney and Euro Disney, Aer Lingus, British Airways,
Four Seasons, Holiday Inn, Marriot, Sofitel, Starwood Hotels, and more.
Key features of the book include:
- Cutting-edge approach: Applies advanced and recent strategic
management views to the tourism and hospitality field.
- Critical treatment: Provides critical discussions about whether and
how strategic models/theories can be applied in the hospitality and
tourism field.
- Sensitive to specific contexts: As the tourism and hospitality
industry has become one of the largest industries worldwide, discusses
how strategic management concepts can be applied in different cultures
and profit and nonprofit tourism organizations.
- Extensive case studies: Provides supporting case studies related to
the strategy content, context, and process from international
industries such as Aer Lingus, Accor, Marriott and Ryanair.
- Organization of the book: Each of the chapters within the case study
sections employs a thorough pedagogic structure consisting of a
concise introduction, examples and case analysis, discussion points,
exercises, and further reading.
This book is designed to provoke thought and debate about strategic
management and myriad other issues. It will be valuable for students,
academics, universities offering hospitality and tourism, and
hospitality and tourism professionals.
