A Marcus

(Author)

Strategic Foresight: A New Look at Scenarios (2009)Hardcover - 2009, 14 July 2009

Strategic Foresight: A New Look at Scenarios (2009)
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Print Length
226 pages
Language
English
Publisher
Palgrave MacMillan
Date Published
14 Jul 2009
ISBN-10
0230611729
ISBN-13
9780230611726

Description

Scenario planning is the principles, methods, and techniques for looking forward into the future and trying to anticipate and influence what is to come next. This book provides students and line managers in organizations with the means to create better scenarios and to use them to create winning business strategies. The purpose is to shed new light on scenarios and scenario-like thinking in organizations for managers at every level within a company. The book covers scenarios such as: economic outlooks; political environments; acquisitions; downsizing, and more.

Product Details

Author:
A Marcus
Book Edition:
2009
Book Format:
Hardcover
Country of Origin:
US
Date Published:
14 July 2009
Dimensions:
23.11 x 15.75 x 2.03 cm
ISBN-10:
0230611729
ISBN-13:
9780230611726
Language:
English
Location:
New York
Pages:
226
Weight:
476.27 gm

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