Scenario planning is the principles, methods, and techniques for looking
forward into the future and trying to anticipate and influence what is
to come next. This book provides students and line managers in
organizations with the means to create better scenarios and to use them
to create winning business strategies. The purpose is to shed new light
on scenarios and scenario-like thinking in organizations for managers at
every level within a company. The book covers scenarios such as:
economic outlooks; political environments; acquisitions; downsizing, and
more.