Vicki Gunther

(Author)

Strategic Communications for School LeadersPaperback, 16 March 2011

Strategic Communications for School Leaders
Qty
1
Turbo
Ships in 2 - 3 days
In Stock
Free Delivery
Cash on Delivery
15 Days
Free Returns
Secure Checkout
Buy More, Save More
Turbo Shipping
Reading Age
Ages: 18-22
Grade Levels
13-17
Print Length
198 pages
Language
English
Publisher
Rowman & Littlefield Publishers
Date Published
16 Mar 2011
ISBN-10
1442209437
ISBN-13
9781442209435

Description

Gunther, McGowan and Donegan draw on their own experiences and those of others in the field, to explain the importance of communication in school leadership. In focusing on the communication process-why it's critical for schools, and how it can be executed well-they make the case that communication must be a primary emphasis for leaders, not an afterthought. In Strategic Communications for School Leaders, the authors provide the insights and skills necessary for understanding the role of communication in educational leadership. They also lay the foundation for helping leaders-and those that aspire to be-create and execute communication plans that help to win the trust of an increasingly skeptical public and provide a means to advocate for schools' appropriate share of scarce resources. Topics addressed in the book include the following: understanding the audiences and their information channels; aligning the school leaders' messages with their educational goals and values; telling stories and using illustrative examples; delivering honest and credible messages (including admitting mistakes); using technology intelligently and appropriately; and creating and adhering to a communications plan.

Product Details

Audience:
Ages: 18-22
Authors:
Vicki GuntherJames McGowanKate Donegan
Book Format:
Paperback
Country of Origin:
US
Date Published:
16 March 2011
Dimensions:
22.35 x 14.99 x 2.03 cm
Educational Level:
Grade Levels: 13-17
ISBN-10:
1442209437
ISBN-13:
9781442209435
Language:
English
Location:
Lanham, MD
Pages:
198
Weight:
299.37 gm

Related Categories


Need Help?
+971 6 731 0280
support@gzb.ae

About UsContact UsPayment MethodsFAQsShipping PolicyRefund and ReturnTerms of UsePrivacy PolicyCookie Notice

VisaMastercardCash on Delivery

© 2024 White Lion General Trading LLC. All rights reserved.