James Mahoney

(Author)

Strategic Communication: Campaign PlanningHardcover, 20 June 2023

Strategic Communication: Campaign Planning
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Print Length
278 pages
Language
English
Publisher
Routledge
Date Published
20 Jun 2023
ISBN-10
1032329742
ISBN-13
9781032329741

Description

Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues.

This thoroughly revised third edition includes:

  • New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations;
  • New discussion questions on important aspects of campaign planning;
  • Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy;
  • In Theory panels that highlight key theories and demonstrate important links between theory and practice

Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.

Product Details

Author:
James Mahoney
Book Format:
Hardcover
Country of Origin:
US
Date Published:
20 June 2023
ISBN-10:
1032329742
ISBN-13:
9781032329741
Language:
English
Location:
Oxford
Pages:
278
Publisher:

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