Master's Thesis from the year 2009 in the subject Business economics -
Business Management, Corporate Governance, grade: A, Centenary
University (Business Administration and Technology), course: Business
Strategy, language: English, abstract: Being able to understand the
marketing plan from a strategic standpoint is very important for the
overall strategic business plan of the company. CC Industries can
develop ideas, make the marketing plan and continue to make corrections
and evaluations. CC Industries would not be successful without a well
thought out and powerful marketing plan.Employee retention is a critical
tool CC Industries will use it to the long-term health and success of
their business. Managers readily agreed that, retaining the best
employees ensures customer satisfaction, products and services sale, and
deeply embedded organizational learning curve. Like other human resource
responsibilities, the employee relations roles provide a real
opportunity to demonstrate that CC Industries caring philosophy toward
its people. Because when emotions are often elevated in employee
relation's situations, managing these situations can be especially
challenging. But helping people find solution to situations that are
very important to them can also be extremely rewarding.