Rosenbaum Et Al

(Author)

Strategic Brand Management 4e PPaperback, 3 August 2018

Strategic Brand Management 4e P
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Print Length
368 pages
Language
English
Publisher
Academic
Date Published
3 Aug 2018
ISBN-10
019879780X
ISBN-13
9780198797807

Description

The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.

Product Details

Author:
Rosenbaum Et Al
Book Format:
Paperback
Country of Origin:
GB
Date Published:
3 August 2018
Dimensions:
24.13 x 18.8 x 1.78 cm
ISBN-10:
019879780X
ISBN-13:
9780198797807
Language:
English
Pages:
368
Publisher:
Weight:
725.75 gm

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