Scott West

(Author)

Storyselling for Financial AdvisorsHardcover, 12 January 2000

Storyselling for Financial Advisors
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Print Length
256 pages
Language
English
Publisher
Kaplan Publishing
Date Published
12 Jan 2000
ISBN-10
0793136644
ISBN-13
9780793136643

Description

Learn what makes a client trust you to be their financial advisor.

Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.

Product Details

Authors:
Scott WestMitch Anthony
Book Format:
Hardcover
Country of Origin:
US
Date Published:
12 January 2000
Dimensions:
23.88 x 18.9 x 2.03 cm
ISBN-10:
0793136644
ISBN-13:
9780793136643
Language:
English
Location:
Chicago, IL
Pages:
256
Weight:
589.67 gm

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