Learn what makes a client trust you to be their financial advisor.
Put the power of story telling into selling financial products. The
authors explain the process of making these intuitive connections, then
translate their findings into understandable and practical strategies
that any financial professional can use. They present actual stories,
including many by Warren Buffet, one of the greatest "storysellers" of
all time. These actual stories can help financial pros tap into the "gut
reaction" of different types of clients. the book also includes special
topics on communicating to women, the 50+ market, and the affluent.