Based on the hottest, most in-demand seminar offered by the legendary
story master Robert McKee -- Storynomics translates the lessons of
storytelling in business into economic and leadership success.
Robert McKee's popular writing workshops have earned him an
international reputation. The list of alumni with Academy Awards and
Emmy Awards runs off the page. The cornerstone of his program is his
singular book, Story, which has defined how we talk about the art of
story creation.
Now in Storynomics, McKee partners with digital marketing expert and
Skyword CEO Tom Gerace to map a path for brands seeking to navigate the
rapid decline of interrupt advertising. After successfully guiding
organizations as diverse as Samsung, Marriott International, Philips,
Microsoft, Nike, IBM, and Siemens to transform their marketing from an
ad-centric to story-centric approach, McKee and Gerace now bring this
knowledge to business leaders and entrepreneurs alike.
Drawing from dozens of story-driven strategies and case studies taken
from leading B2B and B2C brands, Storynomics demonstrates how original
storytelling delivers results that surpass traditional advertising. How
will brands and their customers connect in the future? Storynomics
provides the answer.
