Public relations is, by design, the least visible of the persuasive
industries. It operates behind the scenes, encouraging us to consume,
vote, believe and behave in ways that keep economies moving and citizens
from storming the citadels of power.
In this important new book, Sue Curry Jansen explores the ways in which
globalization and the digital revolution have substantially elevated
PR's role in management, marketing, governance and international
affairs. Since the best PR is invisible PR, it violates the norms of
liberal democracy, which require transparency and accountability. Even
when it serves benign purposes, she argues, PR is a commercial
enterprise that divorces communication from conviction and turns it into
a mercenary venture. As a primary source of what now passes as news, PR
influences much of what we know and how we know it.
Stealth Communications will be an indispensable guide for students of
media studies and public relations, as well as anyone interested in the
radical transformation of PR and the democratization of public
communication.