Sue Curry Jansen

(Author)

Stealth Communications: The Spectacular Rise of Public RelationsHardcover, 27 December 2016

Stealth Communications: The Spectacular Rise of Public Relations
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Print Length
208 pages
Language
English
Publisher
Polity Press
Date Published
27 Dec 2016
ISBN-10
0745664814
ISBN-13
9780745664811

Description

Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power.

In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR's role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it.

Stealth Communications will be an indispensable guide for students of media studies and public relations, as well as anyone interested in the radical transformation of PR and the democratization of public communication.

Product Details

Author:
Sue Curry Jansen
Book Format:
Hardcover
Country of Origin:
GB
Date Published:
27 December 2016
Dimensions:
23.11 x 15.24 x 2.29 cm
ISBN-10:
0745664814
ISBN-13:
9780745664811
Language:
English
Pages:
208
Publisher:
Weight:
498.95 gm

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