The ultimate source for beginning professionals, working professionals
looking to make a change, and entrepreneurs wanting to go out on their
own, this friendly guide details every business aspect of commercial
graphic design, including how to:
- Create a portfolio - Make initial contacts - Develop a financial
plan - Set up an office - Acquire supplies and equipment - Price your
own work - Market on the Web - Nurture a growing freelance business -
And much more
In a market-by-market survey, the author devotes entire chapters to
selling one's work within every venue, including magazines, ad agencies,
book publishers, greeting card companies, small business, and Web sites.
This is the most useful book on the market for honing the business
skills of freelance illustrators and graphic designers.
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad
range of books on the visual and performing arts, with emphasis on the
business of art. Our titles cover subjects such as graphic design,
theater, branding, fine art, photography, interior design, writing,
acting, film, how to start careers, business and legal forms, business
practices, and more. While we don't aspire to publish a New York Times
bestseller or a national bestseller, we are deeply committed to quality
books that help creative professionals succeed and thrive. We often
publish in areas overlooked by other publishers and welcome the author
whose expertise can help our audience of readers.
