The first 18 months of your business is crucial. This is when the
majority of new businesses fail and where a lack of proper preparation
and forward planning can be your downfall. This eighth edition of
Starting a Successful Business is your definitive guide to setting
up a business that will thrive.
Starting a Successful Business contains the crucial, practical
information needed to turn your exciting new idea into a stable and
profitable business. It covers each important step in the start-up
process in a clear and accessible way. The major problems facing any new
business are discussed, potential pitfalls are highlighted and practical
advice is offered on key topics such as: ideas for new start-ups,
business planning, marketing, franchising, selling and advertising,
finances and financial control, taxation, business law and employing
staff.
Case studies from around the world provide inspiration and real-world
guidance to support you as an entrepreneur. Brand new content on cloud
computing, digital developments and making your business environmentally
sustainable makes this Starting a Successful Business a
cutting-edge and modern resource to show you how to make your business a
success.