Bring Your Fresh Ideas to Market and Profit
Fueled by growing consumer demand for new tastes, cleaner ingredients,
health benefits, and more convenient ways to shop and eat, the business
of specialty food is taking off at full speed. This step-by-step guide
arms entrepreneurial foodies like yourself with an industry overview of
market trends, useful research for your marketing plan, and insight from
practicing specialty food business owners. Determine your key growth
drivers, opportunities, and how you can differentiate from other food
businesses.
Discover how to:
- Find the right avenue for your specialty food business: home-based,
retail shop, production, wholesale, or distribution
- Create a solid business plan, get funded, and get the essential
equipment
- Get the right licenses, codes, permits, insurance for your operations
- Gain a competitive edge using market and product research
- Find a profitable location, partnerships, and in-store shelf space
- Promote your business, products, and services online and offline
- Attract new and loyal customers using social media platforms to build
your community of foodie fans.
- Manage daily operations, costs, and employees
Plus, get valuable resource lists, sample business plans, checklists,
and worksheets