Written for people who are old enough to know who they are, what they
want, and what skills they are best at, this guide shows exactly how to
build a successful and profitable business. Older people are among the
world's most successful entrepreneurs with a wealth of in-depth
experience, education, and mature judgment that younger people can't
match; they also care more about creating financial security and doing
what they want. Business consultant and serial entrepreneur Robert Bly
teaches how to find the right home business opportunity; determine the
target market for that business; sell the right product to the market at
a profit; manage the business without wasting time; effectively market
the business; comply with all laws, regulations, and taxes for the
business; and generate enough income for retirement. Covering every
aspect of building a successful business, not just the broad outlines,
this book also provides senior-oriented information on computer
equipment, the internet, and social media marketing.