The inspirational bestseller that ignited a movement and asked us to
find our WHY
Discover the book that is captivating millions on TikTok and that served
as the basis for one of the most popular TED Talks of all time--with
more than 56 million views and counting. Over a decade ago, Simon Sinek
started a movement that inspired millions to demand purpose at work, to
ask what was the WHY of their organization. Since then, millions have
been touched by the power of his ideas, and these ideas remain as
relevant and timely as ever.
START WITH WHY asks (and answers) the questions: why are some people and
organizations more innovative, more influential, and more profitable
than others? Why do some command greater loyalty from customers and
employees alike? Even among the successful, why are so few able to
repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers
had little in common, but they all started with WHY. They realized that
people won't truly buy into a product, service, movement, or idea until
they understand the WHY behind it.
START WITH WHY shows that the leaders who have had the greatest
influence in the world all think, act and communicate the same way--and
it's the opposite of what everyone else does. Sinek calls this powerful
idea The Golden Circle, and it provides a framework upon which
organizations can be built, movements can be led, and people can be
inspired. And it all starts with WHY.
