Richard Hall

(Author)

Start-Ups, Pivots and Pop-Ups: How to Succeed by Creating Your Own BusinessHardcover, 29 October 2019

Start-Ups, Pivots and Pop-Ups: How to Succeed by Creating Your Own Business
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Print Length
256 pages
Language
English
Publisher
Kogan Page
Date Published
29 Oct 2019
ISBN-10
1789660327
ISBN-13
9781789660326

Description

Start-Ups, Pivots and Pop-Ups is a must read for anyone with a business idea and the desire to be successful. It gives the reader the skills and knowledge to survive in today's innovation and entrepreneurial-focused world. This book is about starting a business. It's about putting your toe in the entrepreneurial water - perhaps through doing a short term business gig or a pop-up business - and then seeing what happens. It shows you how to listen to the customer and work out why failures may happen, and when they do, you'll learn how to deal with them and create a new business that is robust and ready to grow.

Start-Ups, Pivots and Pop-Ups shows you the best ways of starting, testing and growing a business. It shares the stories, experience and insights of those who've done it, and explains how to innovate, trial, refine and succeed. Even if your business idea struggles, you'll find out how to learn so much that you'll pivot your business, try again and then win big time. You'll learn from a range of organizations including abnormal beauty company Deciem, Leon fast-food, Triumph lingerie, New York fashion tech Nineteenth Amendment, Brew Dog beer, Cambridge Satchels, Allbirds, and the Cornish Seaweed Company.

Product Details

Authors:
Richard HallRachel Bell
Book Format:
Hardcover
Country of Origin:
US
Date Published:
29 October 2019
Dimensions:
21.59 x 13.97 x 2.06 cm
ISBN-10:
1789660327
ISBN-13:
9781789660326
Language:
English
Location:
London
Pages:
256
Publisher:
Weight:
444.52 gm

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