"How do we get customers to choose us over our competitors?"In a
crowded market it's imperative to demonstrate that you understand what
your customers value and can communicate how you can solve their problem
better than the competition.
**
Stand-out Marketing** presents original research which compares the
content produced by organizations in a range of sectors which
demonstrates that customers are left swimming in a "sea of sameness" by
copycat marketing that makes choice difficult.
On the back of this unique and fascinating research, Stand-out
Marketing sets out a framework of five competencies for business
leaders, marketing and sales professionals to successfully differentiate
themselves from competitors. These include seeing the next competitive
move, staying in tune with your customers and becoming indispensable to
them, activating and evaluating initiatives, as well as building an
organizational culture which enables these competencies. Featuring
interviews with industry experts, tools and exercises throughout,
Stand-out Marketing is an essential resource to help companies
stand out, deliver genuine value, and achieve competitive advantage.