Standing out is no longer optional
Too many people believe that if they keep their heads down and work
hard, they'll be recognized on the merits of their work. But that's
simply not true anymore. "Safe" jobs disappear daily, and the clamor of
everyday life drowns out ordinary contributions. To make a name for
yourself, to create true job security, and to make a difference in the
world, you have to share your unique perspective and inspire others to
take action. But in a noisy world where it seems everything's been
said--and shouted from the rooftops--how can your ideas stand out?
Fortunately, you don't have to be a genius or a worldwide superstar to
make an impact. Drawing on interviews with more than fifty thought
leaders in fields ranging from business to genomics to urban planning,
Dorie Clark shows how these masters achieved success and how
anyone--with hard work--can do the same. Whether it's learning to ask
the right questions, developing and building on an expert niche, or
combining disparate fields to get a new perspective, Clark outlines ways
to develop the ideas that set you apart.
Of course, having a breakthrough insight is only half the battle. If you
really want to share your ideas, you have to find a way to build an
audience, communicate your message, and inspire others to embrace your
vision. Starting small is fine; Clark provides a step-by-step guide to
help you leverage your existing networks, attract new people to your
cause, and, ultimately, build a community around your ideas.
Featuring vivid examples based on interviews with influencers such as
Seth Godin, David Allen, and Daniel Pink, Clark shows you how to break
through and ensure that your ideas get noticed. Becoming a thought
leader in your company or in your profession is the ultimate career
insurance. But--even more important--it's also a chance to change the
world for the better. Whatever your cause, perspective, or point of
view, the world can't afford for the best ideas to remain buried inside
you. Whether it's how to improve the educational system or how to make
your company more efficient, your ideas matter. The world needs your
insights, and it's time to be bold.
