Understanding the post-crisis consumer
In Spend Shift, John Gerzema, world-renowned expert on consumer
values, and Pulitzer prizewinning author Michael D'Antonio document the
rise of a vibrant, values-driven post-recession economy. To tell the
story of this movement, the authors travel to large cities and small
towns across eight bellwether states, to examine the value shifts
sweeping the nation. Through in-depth observation, proprietary data from
Young & Rubicam, and interviews with experts, the authors analyze the
changing consumer psyche, document the five shifting values and consumer
behaviors that are remaking America and the world, and explain what it
means to businesses and leaders.
- Explores a movement in society where the majority of American
consumers are embracing both value and values
- Shows how post-crisis consumer expectations and behaviors will drive
business decisions
- Draws on interviews with CEOs and entrepreneurs to reveal how
companies like Ford and Etsy are reconnecting with the post-crisis
consumer
Compelling and insightful, Spend Shift is essential reading for anyone
interested in how values are changing and how businesses can connect
with consumers after the recession.
