Recent years have seen dramatic changes to the events industry. The
influence of social media and global communications technology,
increased focus on environmental sustainably and social responsibility,
and changes to the economic and cultural landscape have driven rapid
expansion and increased competition.
Special Events: Creating and Sustaining a New World for Celebration
has been the event planner's essential guide for three decades,
providing comprehensive coverage of the theory, concepts and practice of
event management. The new Eighth Edition continues to be the definitive
guide for creating, organizing, promoting, and managing special events
of all kinds. Authors, Seungwon "Shawn" Lee and Joe Goldblatt,
internationally-recognized leaders and educators in the industry, guide
readers through all the aspects of professional event planning with
their broad understanding of diverse cultures and business sectors. This
definitive resource enables current and future event leaders to stretch
the boundaries of the profession and meaningfully impact individuals,
organizations, and cultures around the globe. Global case studies of
high-profile events, such as the PyeongChang Winter Olympic Games and
Norway's Constitution Day annual event, complement discussions of
contemporary issues surrounding safety, security, and risk management.
Each chapter includes "Ecologic," "Techview," and/or "Secureview,"
mini-case studies, a glossary of terms, plentiful charts, graphs, and
illustrations, and links to additional online resources.
