Given that studies repeatedly suggest a 70 % failure rate of
organizational change, Katharina de Biasi attempts to answer the
question why traditional change theory has yet to prove successful,
although mastering change has been identified as one of the "Management
Challenges for the 21st century". As a result the author
proposes to leverage the change paradox continuity in times of change
and to solve it by means of trust. A trust-based formula for successful
change is derived which constitutes the finding that trust-formation
must precede transformation and which outlines two levers for a positive
outcome.