Social psychology is about the people who populate our everyday lives,
and how they affect our "personal universe", defining who we are, and
shaping our behavior, beliefs, attitudes, and ideology. In an age where
we've mapped the human genome and explored much of the physical world,
the study of people's behaviour is one of the most exciting frontiers of
scientific endeavor.
In this Very Short Introduction Richard Crisp tells the story of
social psychology, its history, concepts and major theories. Discussing
the classic studies that have defined the discipline, Crisp introduces
social psychology's key thinkers, and shows how their personal histories
spurred them to understand what connects people to people, and the
societies in which we live. Taking us from the first ideas of the
discipline to its most cutting edge developments, Crisp demonstrates how
social psychology remains profoundly relevant to everyday life. From
attitudes to attraction, prejudice to persuasion, health to happiness -
social psychology provides insights that can change the world, and help
us tackle the defining problems of the 21st century.
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