Based on Donald Miller's bestselling book?Building a StoryBrand,
Claire Diaz-Ortiz applies the seven principles of the StoryBrand
Framework to help you build an effective, long-lasting social media plan
for your brand.
Most business owners are blindly guessing at their social media
strategy, and it's costing them time and money. This book teaches you
how to incorporate the StoryBrand 7-Part Framework into their social
media channels to increase engagement and see better results.
In Social Media Success for Every Brand, you will understand exactly
what they need to do with their social media to drive growth to their
organization through the practical guidance of the five-point SHARE
model:
- Story
- How
- Audience
- Reach
- Excellence
Social Media Success for Every Brand does not require you to be
familiar with?Building a StoryBrand, ?but provides enough foundation to
prepare you for practical success with their social media content.
Together with the StoryBrand Framework, Claire's SHARE model will help
boost customer engagement and grow the organization's brand awareness
and revenues.