Julie Atherton

(Author)

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer EngagementHardcover, 29 October 2019

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement
Qty
1
Turbo
Ships in 2 - 3 days
In Stock
Free Delivery
Cash on Delivery
15 Days
Free Returns
Secure Checkout
Buy More, Save More
Print Length
272 pages
Language
English
Publisher
Kogan Page
Date Published
29 Oct 2019
ISBN-10
1789660319
ISBN-13
9781789660319

Description

Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media's contribution to the business.

Social Media Strategy delivers practical guidance such as identifying and targeting audience segments, methods of two-way community engagement, reputation management, being present on the right channels, and driving action through influencers. It also identifies the relevant tools and platforms to audit, track and measure business impact and customer engagement. With example templates, interviews and global case studies including National Geographic, TUI, Dreams Beds and Tiny Giant, this professional guide delivers a long-term solution for maximizing social media led business development.

Product Details

Author:
Julie Atherton
Book Format:
Hardcover
Country of Origin:
US
Date Published:
29 October 2019
Dimensions:
23.39 x 15.6 x 2.24 cm
ISBN-10:
1789660319
ISBN-13:
9781789660319
Language:
English
Location:
London
Pages:
272
Publisher:
Weight:
562.45 gm

Related Categories


Need Help?
+971 6 731 0280
support@gzb.ae

About UsContact UsPayment MethodsFAQsShipping PolicyRefund and ReturnTerms of UsePrivacy PolicyCookie Notice

VisaMastercardCash on Delivery

© 2024 White Lion General Trading LLC. All rights reserved.