Social Media Strategy provides a simple, structured way to create
integrated customer engagement and social media campaigns that work.
Organizations often talk of digital planning but struggle to know which
channels to invest in, how to integrate them with content marketing
activity, or fail to develop measurable outputs that align with business
objectives. This book provides a clear road map for efficient planning,
deliverance and financial accountability of social media's contribution
to the business.
Social Media Strategy delivers practical guidance such as
identifying and targeting audience segments, methods of two-way
community engagement, reputation management, being present on the right
channels, and driving action through influencers. It also identifies the
relevant tools and platforms to audit, track and measure business impact
and customer engagement. With example templates, interviews and global
case studies including National Geographic, TUI, Dreams Beds and Tiny
Giant, this professional guide delivers a long-term solution for
maximizing social media led business development.