Create a long-term, integrated customer engagement strategy using
effective social media campaigns that will enhance ROI across digital
channels, using structured and practical guidance plus global case
studies from National Geographic, Lush, South West Airlines, Dreams and
more.
Organizations often talk of digital planning but struggle to know which
channels to invest in, how to integrate them with content marketing
activity, or fail to develop measurable outputs that align with business
objectives. This book provides a clear road map for efficient planning,
deliverance and financial accountability of social media's contribution
to the business.
Social Media Strategy provides a simple, structured way to create
integrated customer engagement and social media campaigns that work,
delivering practical guidance on key areas, such as:
-Identifying and targeting audience segments
-Methods of two-way community engagement
-Reputation management
-Being present on the right channels
-Driving action through influencers
-Identifying the relevant tools and platforms to audit, track and
measure business impact and customer engagement
With example templates, interviews and global case studies including
National Geographic, Lush, South West Airlines, Dreams, Mumsnet and
more, this professional guide delivers a long-term solution for
maximizing social media led business development for any business.
