Social media initiatives, when effectively used and correctly monetized,
can engage customers better and provide higher ROI rates than
traditional marketing and sales initiatives. This book presents a
selection of monetization strategies that can help companies benefit
from social media initiatives and overcome the current challenges in
connection with generating and growing revenues. Using cases and
examples covering several social media platforms, the authors describe a
variety of strategies and holistic solutions for companies. In addition,
the book highlights the latest social media innovations, best business
practices, successful monetization cases, and strategic trends in future
social media monetization.
Top executives need to read this book to have a big picture of
corporate-wide "social strategy," form a "social mindset," and infuse a
"social gene" into their company's culture, strategy, and business
processes. Armed with these social elements, companies can gain
confidence, effectively introduce social media tools, and invest in
major social media initiatives. Due to changing consumer behavior,
social media is also ideal for building and sustaining quality
relationships with customers - which is why it is becoming an
indispensable element in today's business.