Francisco J Martínez-López

(Author)

Social Media Monetization: Platforms, Strategic Models and Critical Success Factors (2022)Hardcover - 2022, 24 September 2022

Social Media Monetization: Platforms, Strategic Models and Critical Success Factors (2022)
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Part of Series
Future of Business and Finance
Print Length
243 pages
Language
English
Publisher
Springer
Date Published
24 Sep 2022
ISBN-10
3031145747
ISBN-13
9783031145742

Description

Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing revenues. Using cases and examples covering several social media platforms, the authors describe a variety of strategies and holistic solutions for companies. In addition, the book highlights the latest social media innovations, best business practices, successful monetization cases, and strategic trends in future social media monetization.

Top executives need to read this book to have a big picture of corporate-wide "social strategy," form a "social mindset," and infuse a "social gene" into their company's culture, strategy, and business processes. Armed with these social elements, companies can gain confidence, effectively introduce social media tools, and invest in major social media initiatives. Due to changing consumer behavior, social media is also ideal for building and sustaining quality relationships with customers - which is why it is becoming an indispensable element in today's business.

Product Details

Authors:
Francisco J Martínez-LópezYangchun LiSusan M Young
Book Edition:
2022
Book Format:
Hardcover
Country of Origin:
NL
Date Published:
24 September 2022
Dimensions:
23.39 x 15.6 x 1.6 cm
ISBN-10:
3031145747
ISBN-13:
9783031145742
Language:
English
Location:
Cham
Pages:
243
Publisher:
Weight:
535.24 gm

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