Charitha Harshani Perera

(Author)

Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions: Case of Vietnam and Sri Lanka (2022)Hardcover - 2022, 1 October 2022

Name: Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions: Case of Vietnam and Sri Lanka (2022)
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ISBN: 9811950164

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Print Length

275 pages

Date Published

1 Oct 2022

ISBN-10

9811950164

ISBN-13

9789811950162

Description

Chapter 1. Introduction.- Chapter 2. Literature Review.- Chapter 3. Research Model and Hypotheses.- Chapter 4. Methodology and Methods.- Chapter 5. Quantitative data Presentation and Analysis: Descriptive Analysis.- Chapter 6. Quantitative data Presentation and Analysis: Inferential Analysis.- Chapter 7. Discussion.- Chapter 8. Conclusion.

Product Details

Authors:

Charitha Harshani Perera Rajkishore Nayak Long Van Thang Nguyen

Book Edition:

2022

Book Format:

Hardcover

Country of Origin:

Date Published:

1 October 2022

Dimensions:

23.39 x 15.6 x 1.75 cm

ISBN-10:

9811950164

ISBN-13:

9789811950162

Language:

English

Location:

Singapore

Pages:

275

Publisher:

Springer

Weight:

589.67 gm

Description

Product Details

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