Charitha Harshani Perera

(Author)

Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions: Case of Vietnam and Sri Lanka (2022)Hardcover - 2022, 1 October 2022

Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions: Case of Vietnam and Sri Lanka (2022)
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Print Length
275 pages
Language
English
Publisher
Springer
Date Published
1 Oct 2022
ISBN-10
9811950164
ISBN-13
9789811950162

Description

Chapter 1. Introduction.- Chapter 2. Literature Review.- Chapter 3. Research Model and Hypotheses.- Chapter 4. Methodology and Methods.- Chapter 5. Quantitative data Presentation and Analysis: Descriptive Analysis.- Chapter 6. Quantitative data Presentation and Analysis: Inferential Analysis.- Chapter 7. Discussion.- Chapter 8. Conclusion.

Product Details

Authors:
Charitha Harshani PereraRajkishore NayakLong Van Thang Nguyen
Book Edition:
2022
Book Format:
Hardcover
Country of Origin:
NL
Date Published:
1 October 2022
Dimensions:
23.39 x 15.6 x 1.75 cm
ISBN-10:
9811950164
ISBN-13:
9789811950162
Language:
English
Location:
Singapore
Pages:
275
Publisher:
Weight:
589.67 gm

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