Companion Items (click here for access)
The growth of social networking has been dramatic, and the applications
are quickly finding their way into healthcare organizations. This
expanded best-seller provides an overview of the social media tools
healthcare organizations are using to connect, communicate, and
collaborate with their patients, physicians, staff, vendors, media, and
the community at large. It describes the major social media applications
and reviews their benefits, uses, limitations, risks, and costs. It also
provides tips for creating a social media strategy based on your
organization's specific needs and resources. Through real-world examples
and up-to-date statistics on social media and healthcare, this book
illustrates how social media can improve the efficiency, effectiveness,
and marketing of your healthcare organization.
A companion website includes examples from leading healthcare
organizations that have made the commitment to social media part of
their strategic plan.
Examples discussed include:
Using avatars that allow patients to virtually experience a medical
procedure or navigate a hospital's ward Creating a blog to communicate
performance improvement initiatives, community health events,
information on patient support groups, and other news Applying
microblogging technology to post nursing assessments to a patient's
electronic health record Navigating the newest social media platforms as
technology continues to grow, including Google+, Instagram, Pinterest,
Foursquare, and mobile apps Establishing Facebook pages for specific
diseases or conditions to build a community of patients facing similar
challenges Highlighting centers of excellence by adding research,
studies, and reports to appropriate wiki Using existing audio and video
for podcasts and videocasts to reach a broader audience
