Regina Luttrell

(Author)

Social Media and Society: An Introduction to the Mass Media LandscapeHardcover, 14 April 2021

Social Media and Society: An Introduction to the Mass Media Landscape
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Print Length
256 pages
Language
English
Publisher
Rowman & Littlefield Publishers
Date Published
14 Apr 2021
ISBN-10
1538129086
ISBN-13
9781538129081

Description

Regina Luttrell and Adrienne A. Wallace present an engaging introduction of social media's integration with modern society. Recognizing categories of relational, societal, and self while analyzing the social media environment, this introductory mass communications textbook establishes a framework for understanding how technology, culture, democracy, economy, and audience fragmentation interact with each media industry differently and relate to media literacy. Armed with this knowledge, future professional communicators gain a better understanding of their audience and the level to which their strategies influence the public. Social Media and Society empowers students as consumers and creators of social media and illustrates that, while the tools of communication have changed, the goals of social connection and influence have not. Features of this unique text include the following: -Relational/Societal/Self boxes provide a framework for analysis of media and society -In Theory boxes attaching theory to practice -Learning tools and enhanced pedagogy, such as Learning Objectives, Chapter Wrap-Up; Critical Thinking Questions, Media Sources, and End of Chapter Activities -Comprehensive Glossary of key terms -Full-color visuals capturing key trends and up-to-date data

Product Details

Authors:
Regina LuttrellAdrienne A Wallace
Book Format:
Hardcover
Country of Origin:
US
Date Published:
14 April 2021
ISBN-10:
1538129086
ISBN-13:
9781538129081
Language:
English
Pages:
256

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