Regina Luttrell and Adrienne A. Wallace present an engaging introduction
of social media's integration with modern society. Recognizing
categories of relational, societal, and self while analyzing the social
media environment, this introductory mass communications textbook
establishes a framework for understanding how technology, culture,
democracy, economy, and audience fragmentation interact with each media
industry differently and relate to media literacy. Armed with this
knowledge, future professional communicators gain a better understanding
of their audience and the level to which their strategies influence the
public. Social Media and Society empowers students as consumers and
creators of social media and illustrates that, while the tools of
communication have changed, the goals of social connection and influence
have not. Features of this unique text include the following:
-Relational/Societal/Self boxes provide a framework for analysis of
media and society -In Theory boxes attaching theory to practice
-Learning tools and enhanced pedagogy, such as Learning Objectives,
Chapter Wrap-Up; Critical Thinking Questions, Media Sources, and End of
Chapter Activities -Comprehensive Glossary of key terms -Full-color
visuals capturing key trends and up-to-date data
