The first book devoted entirely to B2B social marketing
B2B markets are fundamentally different from consumer markets. Decisions
are made on value, not impulse. Buying cycles are complex, often with
many stakeholders involved. Relationships and support are critical.
Bet-the-business decisions demand discipline, knowledge, and lots of
information.
This hands-on guide covers topics unique to this segment, including cost
justification, prospecting and lead generation, matching tools to the
sales funnel, building, B2B search engine optimization, social media
monitoring, social media policy development, long-term client
relationships, gaining stakeholder support, building a more transparent
organization, and what's coming next.
- Features plentiful examples, case studies, and best practices
- Focuses on the channels that are most effective for B2B marketers
- Builds on the authors' more than 30 years of combined experience in
the new media/social media space, as well as two previous successful
books
Leverage the vast business-to-business potential of Facebook, LinkedIn,
Twitter, and many other social media platforms today with Social
Marketing to the Business Customer!