This is a multidisciplinary textbook on social commerce by leading
authors of e-commerce and e-marketing textbooks, with contributions by
several industry experts. It is effectively the first true textbook on
this topic and can be used in one of the following ways:
- Textbook for a standalone elective course at the undergraduate or
graduate levels (including MBA and executive MBA programs)
- Supplementary text in marketing, management or Information Systems
disciplines
- Training courses in industry
- Support resources for researchers and practitioners in the fields of
marketing, management and information management
The book examines the latest trends in e-commerce, including social
businesses, social networking, social collaboration, innovations and
mobility. Individual chapters cover tools and platforms for social
commerce; supporting theories and concepts; marketing communications;
customer engagement and metrics; social shopping; social customer
service and CRM contents; the social enterprise; innovative
applications; strategy and performance management; and implementing
social commerce systems.
Each chapter also includes a real-world example as an opening case;
application cases and examples; exhibits; a chapter summary; review
questions and end-of-chapter exercises. The book also includes a
glossary and key terms, as well as supplementary materials that include
PowerPoint lecture notes, an Instructor's Manual, a test bank and five
online tutorials.