Our business society had developed long time from farming period to
manufacturing period, then to service industry period, till to nowadays
technology service and manufacturing period. It brings this question:
Can technology or human behavior may influence economic development? How
social change may influence service need change?
In my this book, I give examples to explain how to apply psychological
and behavioral economic both view point related methods to predict
individual service need behavioral change to let businessmen learn how
to choose the reasonable or right methods to attract customers to choose
the kind of service in preference.