From the Dachis Group--the global leader in social business--comes the
groundbreaking audiobook on transformative social business strategies.
Social Business by Design is the definitive management audiobook on
how to rethink the modern organization in the social media era. Based on
their research and work through the Dachis Group, thought leaders Dion
Hinchcliffe and Peter Kim deftly explore how the social, cultural, and
technological trends provoked by the social media explosion are
transforming the business environment. Designed as both a strategic
overview and a hands-on resource, Social Business by Design clearly
shows how to choose and implement a social business strategy and
maximize its impact. This book:
- Explains the mechanisms, applications, and advantages of a strategic
array of social media topics, including social media marketing, social
product development, crowdsourcing, social supply chains, social
customer relationship management, and more
- Features examples from high-profile companies, such as SAP, Procter &
Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM, who have
implemented social business strategies
- Draws on the extensive research and expertise of the Dachis Group,
which has helped numerous Fortune 500 clients plan, build, and
activate effective social business solutions
Containing actionable, high-impact techniques that save time and the
bottom line,
Social Business by Design
will transform any organization's strategy to ensure success and avoid
disruption in a fast-moving world.
The accompanying reference guide is included as a PDF on this disc.
