Soap operas and telenovelas are watched by millions of people around the
world every day. As cultural, social, and economic phenomena, examining
them will further our understanding of the role of global media content
in the digital age. Moreover, as these programs continue to be exported
and transformed at regional levels, and through digitalization, it is
more important than ever to analyze where the genre has been, where it
is now, and where it is going.
This collection brings together original scholarship from an
international and trans-disciplinary perspective. Chapters address
timely issues, theories, and debates that are inextricably linked to
soap operas and telenovelas as global industries, as sites for new
audiences, and as hybrid cultural products within the digital landscape.
Bringing depth and originality to the subject area, each chapter
demonstrates the richness of these genres and their long-term
significance as the televisual landscape evolves and becomes
increasingly reliant on technological and creative innovations.