Soap Operas and Telenovelas in the Digital Age; Global Industries and New AudiencesPaperback, 6 May 2011

Soap Operas and Telenovelas in the Digital Age; Global Industries and New Audiences
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Part of Series
Popular Culture and Everyday Life
Print Length
306 pages
Language
English
Publisher
Peter Lang Us
Date Published
6 May 2011
ISBN-10
1433108240
ISBN-13
9781433108242

Description

Soap operas and telenovelas are watched by millions of people around the world every day. As cultural, social, and economic phenomena, examining them will further our understanding of the role of global media content in the digital age. Moreover, as these programs continue to be exported and transformed at regional levels, and through digitalization, it is more important than ever to analyze where the genre has been, where it is now, and where it is going.
This collection brings together original scholarship from an international and trans-disciplinary perspective. Chapters address timely issues, theories, and debates that are inextricably linked to soap operas and telenovelas as global industries, as sites for new audiences, and as hybrid cultural products within the digital landscape. Bringing depth and originality to the subject area, each chapter demonstrates the richness of these genres and their long-term significance as the televisual landscape evolves and becomes increasingly reliant on technological and creative innovations.

Product Details

Book Format:
Paperback
Country of Origin:
US
Date Published:
6 May 2011
Dimensions:
22.61 x 14.99 x 2.03 cm
Genre:
Communication Studies
ISBN-10:
1433108240
ISBN-13:
9781433108242
Language:
English
Location:
New York
Pages:
306
Publisher:
Peter Lang Us
Weight:
476.27 gm

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