Book 3 of the Smart Skills series: practical guides to mastering vital
business skills and techniques. Using proven strategies from business
experts, these essential smart skills can empower anyone with the tools
to get ahead.
Gain a competitive edge at work with your business writing skills.
Effective business writing skills can help you win that million-pound
contract, earn a promotion, resolve a dispute or generate a significant
increase in business leads. Our Smart Skills book offers proven,
practical advice on how to put over a clear and impressive message in a
style that's deceptively simple and even enjoyable to read. These
guidelines will teach you how to:
- Write and format business reports, proposals or presentations
- Recognise the dangers of poor writing
- Write effectively under time pressure
- Use persuasive techniques and structures
- Deal with all types of documentation from a "simple" email to a long
report
Accessibly written, it includes checklists, templates and
exercises to help you work through even the most basic building
blocks of good writing. Business Writing provides an antidote to the
dangers of 'gobbledegook' and 'business-speak' and allows you to
generate any kind of document with confidence. After reading this guide,
your writing will be effective, engaging and memorable- a vital skill
for all professionals.
