This textbook familiarises students with the theory and practice of
small business management and challenges assumptions that may be held
about the way small business management can or should adopt the
management practices of larger firms.
For students interested in establishing and managing their own small
firm, this book helps them to focus their thinking on the realities of
life as a small business owner-manager - both its challenges and its
rewards.
For postgraduate students that are keen to 'make a difference', this
text enables them to understand how they might consult to small firms
and assist owner-managers to establish and grow their ventures.
In addition to students, this book is also useful to small business
owner-managers as a general guide on how they might better manage their
operations. Managers in large corporations and financial institutions
who deal with small businesses as clients or suppliers, and
professionals such as accountants, lawyers and consultants who provide
advice and other services to small businesses will also find the book of
interest.