Seattle-based author Debra Prinzing founded the Slow Flowers Movement
after the publication of her 2013 book, Slow Flowers: Four Seasons of
Locally Grown Bouquets from the Garden, Meadow and Farm, inspiring
thousands of gardeners and floral enthusiasts to adopt a seasonal
approach to growing and arranging flowers. Now, with her new book, Slow
Flowers Journal - Volume One, Prinzing shines a light on the leaders,
best practices, inventive floral artistry and creative experiences that
are changing the floral marketplace while connecting people with the
origin of local and sustainably-grown flowers. Slow Flowers Journal is
produced in partnership with Florists' Review magazine, which launched
its Slow Flowers Journal section in August 2017, with Prinzing as
contributing editor. Since its inception, Slow Flowers Journal has been
the voice of the Slow Flowers Movement, delivering news, features,
profiles, interviews and an abundance of gorgeous photography tailored
to its audience - professional florists and floral enthusiasts alike.
This "best of" book draws from the past two years of the magazine's Slow
Flowers Journal content, completely redesigned with fresh graphics, new
photography selections and streamlined text, including 25 percent new
content. The 128-page, full-color book features the following sections:
Slow Flowers Heroes, Florist-Farmer, The Business of Flowers, Botanical
Couture, Field to Tabletop, Slow Weddings, Resources, Grower's Spotlight
and Made in USA Suppliers. Eighty Slow Flowers members from across the
U.S. and Canada are featured in the book's pages, illustrated with more
than 150 photographs that tell a visually-compelling story of a
lifestyle immersed in flowers. "The highlights in this publication show
how many in our industry have embraced 'slow' and by doing so helped to
foster a new and creative approach to the profession we all love," says
Travis Rigby, Wildflower.Media Inc.'s publisher. Prinzing says her goal
with the book is to engage readers and stimulate conversations about the
relevance of progressive, sustainably-minded floristry, at the heart of
which are domestic and seasonal botanicals. "I want Slow Flowers Journal
to serve as a handbook for both professionals and floral enthusiasts as
they experience every unique bloom, season after season. In these pages,
I hope readers will discover and embrace the mission of the Slow Flowers
Movement," she says. "It's not just about experiencing the sensory
pleasures that an heirloom, artisan-grown and arranged flower provides.
It's about individuals motivated by passion, creativity, ethical values
and their own aspirations to change the status quo."
