Sketching User Experiences approaches design and design thinking as
something distinct that needs to be better understood--by both designers
and the people with whom they need to work-- in order to achieve success
with new products and systems. So while the focus is on design, the
approach is holistic. Hence, the book speaks to designers, usability
specialists, the HCI community, product managers, and business
executives. There is an emphasis on balancing the back-end concern with
usability and engineering excellence (getting the design right) with an
up-front investment in sketching and ideation (getting the right
design). Overall, the objective is to build the notion of informed
design: molding emerging technology into a form that serves our society
and reflects its values.
Grounded in both practice and scientific research, Bill Buxton's
engaging work aims to spark the imagination while encouraging the use of
new techniques, breathing new life into user experience design.