Nearly all of the great success stories of the twentieth century--right
up to the present day--are stories of simplifying.
Over the last 40 years Richard Koch has worked to uncover the simple
principles and strategies behind every successful business. With the
help of venture capitalist Greg Lockwood and supported by research from
OC&C Strategy Consultants, Koch has uncovered the one uniting principle
behind successful companies such as IKEA, the Boston Consulting Group,
Honda, and Uber: Simplify.
Taking the principle one step further, Koch has identified that
companies will either be price simplifiers--consider flying a budget
airline stripped of all the extras that still takes you from point A to
point B--or proposition simplifiers--such as Apple with their
easy-to-use products for a large market willing to pay a premium.
In this book, Koch and Lockwood dissect case studies to share the
secrets behind the great simplifiers of business. You'll learn how to:
- Decide which simplifying strategy is the best option for your
business
- Model your business as a price or proposition simplifier
- Make your products and services more useful and better looking
- Spike demands and create markets that didn't exist before
- Redesign your business process and transform your industry in nine
steps
- Implement the three fundamental principles to sparking a price
revolution
Are you ready to become the next market leader? Start simplifying today.
