These notes revolve around three similarity problems, appearing in three
different contexts, but all dealing with the space B(H) of all bounded
operators on a complex Hilbert space H. The first one deals with group
representations, the second one with C* -algebras and the third one
with the disc algebra. We describe them in detail in the introduction
which follows. This volume is devoted to the background necessary to
understand these three problems, to the solutions that are known in some
special cases and to numerous related concepts, results, counterexamples
or extensions which their investigation has generated. While the three
problems seem different, it is possible to place them in a common
framework using the key concept of "complete boundedness", which we
present in detail. Using this notion, the three problems can all be
formulated as asking whether "boundedness" implies "complete
boundedness" for linear maps satisfying certain additional algebraic
identities.